Fortunately for animals (and us), we live in a time where the term “cruelty-free” is driving change and awareness in the beauty community. Whether it’s the certified cruelty-free bunny logos seen on product packaging, or the videos of beauty influencers dumping non-cruelty-free products into the trash bin, social awareness continues to rise over what it means to be cruelty-free.
Despite these huge wins, there is still much work to be done! By formulating completely cruelty-free skin care, our goal at Puristry is to lead by example to inspire lasting, meaningful change in the beauty industry. Still need some clarity on the term cruelty-free, and all it implies? Check out our breakdown below!What Is Cruelty-Free?
For decades, companies all over the world have relied on animal testing to determine safety on products like drugs, cosmetics, food, and more. Although our country has no requirements for using animal testing for cosmetic products, it’s still a widely practiced method. Animal testing can result in painful reactions, physical harm, and even death to animals. In the United States, more than 100 million animals are killed every year due to various methods of animal testing.
Are you horrified by these statistics? There’s a way for you to eliminate the suffering of our animal friends! Choosing to buy exclusively cruelty-free products and supporting cruelty-free brands are both big factors in protecting animals who cannot protect themselves.
Being cruelty-free means that both ingredients and finished products have not been tested for safety or hypoallergenic properties on animals. There have been, and continue to be, many brands and voices speaking out against animal testing because of inhumane, abusive practices on animals.
Over the years, many countries ( and some states) have banned cosmetic animal testing. However, it remains legal in most countries -- including the United States. While many argue the medical research breakthroughs made possible by animal testing, we refuse to accept this as an excuse to torture defenseless animals. With today’s advanced technology, there are many viable alternatives when it comes to cosmetic testing.Cruelty-Free Vs. Vegan
Words like “cruelty-free” and “vegan” are often used in natural and organic skin care products, but many customers are not familiar with what makes them different. A vegan product means that the product does not contain any ingredients derived from animals. Some common ingredients include honey, gelaten, lanolin, and many more. That being said, the development and manufacturing of vegan products should not involve any uses of animals -- right?
While we wish that all products claiming vegan to be are cruelty-free, it’s not always the case. Even vegan products can be tested on animals! So when you’re shopping for cruelty-free skin care, body care, or makeup, you’ll need to read the label carefully. Also consider that cruelty-free products aren’t always vegan. Your best bet is to look for products with BOTH a vegan and cruelty-free claim. Here at Puristy, we are proud to say that we are both cruelty-free and vegan; no dirty word games!Cruelty-Free Ingredients
Using cruelty-free products doesn’t have to mean sacrificing skin care efficacy. Puristry products are formulated with all organic ingredients gifted from mother nature. They are safe, gentle, and sustainable for the environment. And most importantly, no testing on animals! Here are a couple of our favorite cruelty-free skin care ingredients!
Organic Aloe Barbadensis Water
Ancient Egyptians recognized aloe as the plant of immortality. Its beauty benefits have been revealed from early times and we are still obsessed with its skincare magic. Any skin type can feel the love from aloe’s strong moisturizing properties. This succulent plant is packed with amino acids, enzymes, and other nutritious ingredients that make it a naturally effective skin healer. Does your skin suffer from sensitivity when the weather changes? Or does that annoying pimple shows up when your special friend comes to visit every month? Feed your skin with our cruelty-free Nopal Cactus Cleanser and cruelty-free Vine Therapy Serum to treat your skin, as organic aloe barbadensis water soothes and reduces skin inflammation.
Organic Vitis Vinifera Seed Oil
We love frozen grapes as a healthy summer treat! Thanks to mother nature, our skin can also enjoy the vitis vinifera seed oil we use in our skin care, extracted from grape seeds. This organic oil is packed with essential fatty acids that secure skin’s moisture, and is also one of the natural ingredients with the highest antioxidant potency. It provides nourishment while speeding skin cell microcirculation for healthier and more youthful skin. Our cruelty-free Seaberry Moisturizer is formulated with just the right amount of organic vitis vinifera seed oil for easy absorption and will never leave your skin feeling greasy!
More than just a pretty face, rose water is a gentle and completely organic ingredient with serious skin benefits. Rose water has a very balanced pH level, making it ideal for normalizing skin’s acid/ base balance. This is especially helpful after a thorough cleanse or scrub, so using rose water in a post-cleanse treatment like our cruelty-free Flower Water Toner is a must. Rose water is also wonderful for soothing and calming inflamed or sensitive skin.
Going cruelty-free and feeling beautiful can easily be done by choosing the right ingredients and products. The real bonus is knowing that you’re doing your part in saving animals from traumatic pain and suffering, while still using products that make you look and feel beautiful. The whole truth? That there is absolutely no downside to going cruelty-free. So why wait?! Thank you for being a part of the cruelty-free movement!