Puristry is the chemistry of pure ingredients. Thanks to her background of extensive research and formulating with plants, Susie Wang distinctly understands and utilizes each plant or ingredient’s unique biology, and formulates based off of that knowledge. It isn’t about adding a bunch of ingredients together and saying they work. It’s about deeply knowing each ingredient--what it works well with, what it doesn’t--and how to best deliver that targeted nutrition into the skin.
Yes, these products are natural, but the deeper focus is about understanding the chemistry in ingredients. Puristry goes above and beyond this creed because not only are its products natural and potently formulated-- they’re actually certified organic by government standards. This is a huge accomplishment due to the fact that currently, the USDA Organic Seal is the only standardized organic system that exists in America to guarantee that a product is organic to a specific set of requirements.
Susie’s vision for Puristry stems from a single hero ingredient focus per product for clean, condensed, specific results. She has chosen the ingredient best suited for the purpose of each product; the other less prominent nutrients in the formulas are simply there to complement and synergistically support the hero ingredient. This line is different than any others Susie has invented. It focuses on simple, highly concentrated primary ingredients to deliver optimum results. For example, the Nopal Cactus she uses is dramatically more potent and condensed. Since Nopal Cactus is 80 percent water, Susie removes the water to make a powerful, effective “dose” of this ingredient to best utilize its benefits for the skin.