Puristry is the chemistry of pure ingredients.


About Us Page - Susie Wang

Thanks to her background of extensive research and formulating with plants, Susie Wang distinctly understands and utilizes each plant or ingredient’s unique biology, and formulates based off of that knowledge.

It isn’t about adding a bunch of ingredients together and saying they work. It’s about deeply knowing each ingredient--”

what it works well with, what it doesn’t--and how to best deliver that targeted nutrition into the skin.

Yes, these products
are natural..

but the deeper focus is about understanding the chemistry in ingredients. Puristry goes above and beyond this creed because not only are its products natural and potently formulated

-- you can trust that our formulas are stable to avoid chemical reactions that may cause aging free radicals.

About Us Page - Made In USA Seal
About Us Page - Chart
About Us Page - Field

The ingredients in Puristry products actually work synergistically to benefit your skin more than they would on their own. Not only that, you can trust that our formulas are stable to avoid chemical reactions that may cause aging free radicals.
About Us Page - Susie's Vision

Susie's Vision for Puristry


Puristry stems from a single hero ingredient focus per product for clean, condensed, specific results. She has chosen the ingredient best suited for the purpose of each product; the other less prominent nutrients in the formulas are simply there to complement and synergistically support the hero ingredient.


Clean, Condensed, Specific Results
About Us Page - Nopal Cactus Ingredient
About Us Page - Rose Ingredient
About Us Page - Berries Ingredient
About Us Page - Vine Ingredient

This line is different than any others Susie has invented. It focuses on simple, highly concentrated primary ingredients to deliver optimum results. For example, the Nopal Cactus she uses is dramatically more potent and condensed. Since Nopal Cactus is 80 percent water, Susie removes the water to make a powerful, effective “dose” of this ingredient to best utilize its benefits for the skin.

  • Cruelty-free Bunny Icon Cruelty-free
  • Gluten-free Wheat Icon Gluten-free
  • Vegan Carrot Icon Vegan
  • Non-toxic Beaker Icon Non-toxic