by Team Puristry February 26, 2019

Easy, beneficial tips for using a toner in your daily routine

Those ultra drying formulas of the past, which infamously stripped and dehydrated skin, are still threatening to give toners a bad rap. Toners of today have been reinvented, with a variety of ultra nourishing formulas available for every skin type.

What’s more, these products are more multi-functional than they used to be; in the past they were designed and marketed solely for oily or acne-prone skin types. Today, toners can amp up your beauty routine by adding H2O, enhancing your cleanser, and improving exfoliation.

Flower Water Toner - Main Getting Your Toner Routine Off the Ground

Put simply, toner is the in-between stage which should fall between cleansing and the application of active serums. These formulas are designed to balance your skin post-cleanse, and prep it for maximum absorption of any products you apply after. For the full toner scoop, peep our Toners 101 Guide — the main takeaway is that toner can be incredibly beneficial for a wide range of skin issues, and is gentle enough to be used everyday.

If you’ve just started incorporating toner into your daily routine, our Flower Water Toner is a must-have. It’s gentle enough for easily inflamed skin, live acne, or sensitive, mature skin (in other words, it’s skin loving no matter what your symptoms are).

As its name implies, the Flower Water Toner formula base is organic rose water. Rose is known for its powerful anti-inflammatory properties, which can help reduce redness associated with acne, eczema, and dermatitis. This base works synergistically with calendula hydrosol: an antifungal and antibacterial agent, which moonlights as a plant-based skin conditioner helpful for stimulating collagen production.

Organic Vegetable Glycerin protects the skin and fortifies the lipid layer, for soft and smooth skin that’s balanced in it’s moisture levels — not too oily, not too dry. As an everyday nourishing blast of H2O, glycerin works to draw water into pores, creating a plumper and glowier dermis for anyone suffering from age related dullness or dryness, or acneic combination skin.

MG_6122-Edit Why (and How) to Use Toner Every Day

In terms of everyday use, the great thing about toner is that it’s a multi-functional product which you can use in variations, depending on your skin’s needs (which change depending on the season, stress levels, makeup application, etc.).

The standard toner application method is always post-cleanse: wet a cotton pad with your toner formula after cleansing your face thoroughly, and wipe it over your entire face, neck, shoulders, and back. You might see traces of makeup or dirt on the cotton pad — that’s a good sign! The purpose of toner is to remove any excess impurities, pollution, or toxins that your cleanser might have missed.

You can also wet your hands and apply toner gently with your fingertips — think tapping or gentle pressing motions. However you choose to apply it, follow your toner with a serum, then any moisturizers or facial oils you use in your daily routine, to lock in hydration.

IMG_6104-Edit 4 Ways to Use Your Toner

Post-cleanse, toner can be used as a re-hydrator, particularly if you’re using a cleanser with astringent or chemically exfoliating properties (think retinols, citrus oils, or tea tree). Great skin is all about balance — so if your cleansing routine generally leaves you with a zapped lipid layer or thirsty skin post-cleanse, opt for an ultra hydrating toner with micro-beads of essential oils. Rose essential oil delivered through a floral water is an ideal option (starring in our Flower Water Toner, to provide a shot of antioxidants and essential fatty acids).

Post exfoliation, go in with a generous toner application. Any remaining dead skin cells which have been sloughed off, either manually or through acid exfoliation, will be rinsed away. It’s important to use toner post-exfoliation to remove traces of dirt and makeup, which can re-clog pores and trigger breakouts when left on the epidermal layer.

PRO TIP: Some exfoliants can leave you with a disrupted PH balance and lipid layer. Apply a toner during the post-exfoliation stage to regulate your skin’s PH levels and moisture homeostasis, so that it doesn’t become agitated or dried out.

Toner can also be used in tandem with your favorite sheet mask or clay mask, as a booster to prime and hydrate skin for maximum absorption of the mask’s active ingredients. Or, for a DIY toner mask hack, choose a gentle and ultra moisturizing toner (think aloe water, floral water, coconut water, and seaweed). Next, thoroughly soak a cotton pad with toner, before ‘sticking’ it on your face (imagine you’re wallpapering your face, ensuring every corner lies flat against all creases and curves of your face). Focus on dry and redness-prone areas, and leave your ‘toner mask’ on for fifteen minutes, for ultra hydrated and plumped pores

For a super dewy glow, try patting a bit of toner on the highest part of cheek bone, as the last step in your makeup application. The H2O will set your foundation and give you a super fresh and natural sheen, to take the ‘cakey’ edge off heavier foundation finishes.

The takeaway on toners? These are multi-functional skin-care tools, which should be treated as a supporting star in your daily and weekly skin rituals. Try a variety of smart and skin-loving strategies to reap the full benefits of this hydrating skin care hero!

Team Puristry
Team Puristry


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