What are your skin care goals for 2018? On our list: drink more water, get more sleep, commit to using all natural skin care products and finally, be more consistent with our skin care routines. We are the first to admit that when exhaustion hits, sacrificing our evening exfoliation or skipping a step in our regimen is 1,000 times more likely to happen. Unfortunately, those missteps here and there add up to an overall disjointed routine and can lead to undernourished skin. In this post, we will focus on what we believe to be one of the most impactful steps in our skin care regimen: serum. It is a step that many often skip altogether because a lot of us are confused about serum. First, what is a serum? What does it do? And next, how do we know when we’ve found the right one? The Puristry Vine Therapy Serum is antioxidant rich, vegan and completely cruelty-free; not to mention that with consistent use, it can become the most powerful anti-aging product in your routine.
What does a serum do and how is it used?
It can often feel like skin care products are a huge mystery and it can be intimidating to try new things. That is why Puristry aims to be as helpful and transparent as possible with full ingredient lists and how-to instructions on all of our products. When it comes to our Vine Therapy Serum, we already highlight the benefits and ingredients, but let’s go a bit deeper into how a serum is used.
A serum is similar to a face moisturizer, but a moisturizer is usually quite thick and creamy and used purely for moisturizing the skin. A serum is lightweight and multi-purpose. Fundamentally, it does moisturize the skin, but it also contains key ingredients such as essential oils and extracts, which penetrate the skin better due to the lightweight texture of the serum. Just as we don’t apply moisturizer before we wash our faces, serum has a special place in our skin care regimen. After cleansing and toning the face, the skin is ready to fully absorb the benefits of a serum.
Massage into the skin with two to three fingers until the product is fully dispersed. Then finish up with your usual moisturizer, add a sunscreen during the day, and finish with eye cream and or facial oil, if needed. A great oil that can be used day or night is the Puristry Restorative Facial Oil. The floral ingredients help to bring skin to a beautiful balance, perfect for year round weather or inflamed skin. After using the Vine Therapy Serum, the skin should feel bouncy, radiant and restored.
The Star Serum Ingredients
What is the most important feature of any skin care product? It isn’t the smell, or the pretty packaging, or even the price, but the quality and power of the ingredients. Some of the star ingredients in our Vine Therapy Serum include organic aloe, shea butter, and grape seed oil. Everyone knows that aloe and shea are superstar components when it comes to skin. They are masters of moisture and help to create overall softer skin, smoother texture and that bounce we see in healthy skin. The Vine Therapy ingredient that doesn’t get enough media attention comes from grape seeds.
Grape seeds are one of the areas within the grape containing the most powerful and useful benefits. The best grape seed extract is harvested through cold-pressing, which helps to preserve the benefits of the grape seeds instead of weakening the final product. The extract is harvested and forms an oil which can then be consumed or applied topically for a variety of uses. Some may not know that grapes contain antioxidants, and the antioxidant rich grape seed oil in our Vine Therapy Serum is packing one knockout punch. The antioxidants found in grape seed extract are said to have 20 times the powers of vitamin C and E, which we know today to be some of the most fundamental ingredients in skin care. Grape seed extract is a healing hero, supporting dermal restoration faster than synthetic or harsh chemicals. Grape seed extract can also help repair UV damage. And finally, grape seed extract is antibacterial, which is a hugely positive attribute in any topical product. Combined with the other ingredients in the Puristry Vine Therapy Serum, it is clear why this product is so effective.
Get Your Grape On
We finally know the reason queens were keen on being fed grapes – it’s clear they’re more than tasty, but great for overall skin and body health, too! We learned that the starring ingredient in our serum - grape seed extract - is anti-aging, anti-inflammatory, antioxidant rich and can be much more powerful than vitamins C and E. We also explained how the expertly curated ingredients in our serum help support each other and work together on the skin for powerful results. The word “therapy” isn’t just a gimmick – this product is healing, healthy and well-rounded for visible results. If you are someone that is hoping to develop healthier skin this year, the organic, quality ingredients in Vine Therapy are a great way to start.