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by Team Puristry August 08, 2017

Why we chose this South American plant as the shining star of our Yerba Mate Eye Cream

As with the other products in our Puristry line, we chose to focus on one powerful, effective ingredient to make this luxurious eye cream perform at its highest potential. That magical ingredient is a plant that lives in the holly family: yerba mate. We’re diving deep into what makes this little plant so powerful, and discussing why we chose to center our Puristry Yerba Mate Eye Cream around this star ingredient.

Yerba Mate Eye Cream

Yerba Mate for Your Eyes

Too many times have we woken up in the morning, looked in the mirror and found that -- yikes! -- we look like we didn’t get a wink of sleep! Dark under eyes and puffiness are often caused by lack of circulation under the eyes. The naturally occurring caffeine found in yerba mate gives this eye cream a boost to help stimulate circulation, which can reduce appearance of darkness and puffiness under the eyes. We all know that caffeine is a necessity for morning perkiness, and it’s also perfect for a much needed eye pick-me-up! An added bonus is the antioxidant content of the yerba mate, which helps to reduce and prevent the appearance of fine lines and wrinkles, improve firmness and elasticity, and add moisture to the delicate undereye area.

Did you know that the pore size of the under eyes is much smaller than the pore size of the rest of the skin on your face? That being said, we formulate our eye cream with a much smaller molecule size than our typical moisturizers, making it able to absorb into the skin of the under eye area. Regular moisturizers have larger molecules, so they won’t be absorbed as easily if applied to the under eye area.

Tidbits and Nutritional Benefits of Yerba Mate

Yerba mate has a rich history across many South American countries, and has been spread across the globe. Did you know…

  • Yerba mate has been used and consumed for centuries, dating back to before North America was ever discovered by modern explorers
  • Although it’s commonly referred to as a tea leaf, yerba mate is actually an infusion created from the leaves and twigs of the Ilex paraguariensis plant
  • In the 17th century, yerba mate was commonly traded, resulting in widespread consumption across South America
  • It had been referred to as “the green liquid gold of South America”
  • The plant is grown in Paraguay, Argentina, Southern Brazil, Uruguay, and Chile
  • The custom for drinking yerba mate in South America is to serve it ‘loose leaf’ in a gourd. Then it is sipped through a metal straw called a bombilla that filters the loose leaves from the tea. Often times a wooden cup is used instead of a gourd
  • Drinking yerba mate with friends is considered to be a social activity, and is even said to strengthen bonds when shared between two people
  • Often times the gourds or wooden cups are passed down through generations, like an heirloom. If you purchase a new cup, it has to be “cured” before you drink your mate out of it
  • Native people in South America used it to aid in inflammation and rheumatism
Yerba Leaf

What Vitamins and Nutrients Are Found in Yerba Mate?

Yerba mate offers tons of diverse benefits, both when applied topically as well as when consumed. Check out just a few of the dozens of vitamins and nutrients found in this mighty plant!

Beneficial Nutrients for Your Skin:

A: Encourages healthy skin cell production and stimulates the cells that make skin more firm

B1: Powerful antioxidant that aids in protecting the body from signs of aging like wrinkles, age spots, and other age-related conditions that regularly affect the organ systems

C: Boosts collagen production, and helps to diminish skin damage caused by sun exposure

E: Keeps skin looking youthful, and aids in prevention free radical damage

Polyphenols: Promotes cellular regeneration, and contains antioxidant properties

Chlorophyll: Helps protect skin from the sun (not to replace sunscreen of course) and aid in clearing of blemishes and skin healing

Fatty Acids: Can help the skin retain water, reduce signs of aging, and regulate oil production

Beneficial Nutrients for Your Health:

Saponins: Revitalize and moderate appetite Theobromine and Theophylline: Offer diuretic, stimulant, and relaxant effects Mineral content: Boost energy levels

B2: Helps to prevent many common conditions like migraines, cataracts, acne, dermatitis, rheumatoid arthritis, and eczema. Plays an important role in the repair of tissue, the healing of wounds, and other injuries that would normally take a long time to fully recover

B6: Some studies have linked B6 to reduction in acne

Yerba Leaf Crush

How Do I Prepare Yerba Mate Tea?

Interested in making your own cup of yerba mate to harness some of its wondrous benefits? Here’s a brewing method you can try at home!

  1. For a true, traditional cup of yerba mate, you’ll need to start with a Gourd or Wooden cup. It’s not quite the same if you use a glass, ceramic, or metal mug. We recommend using these traditional drinking vessels because they add an earthy flavor that enhances the taste of yerba mate. You can find a gourd or wooden cup online, or at your local specialty foods store. But if you’d rather try it without the special cup, just skip forward to step 4. We won’t judge!
  2. Before being used, your mate cup needs to be cured. One way to do this is to add the yerba mate, add the water, and then let the cup sit for a day. This can be repeated for a few days with a fresh batch of mate each day. Some even put their cup in the sun to intensify the curing process. The idea behind this step is to help the cup enhance the mate flavor every time you use it.
  3. Once your cup is cured, you are ready to prepare your first yerba mate beverage!
  4. Add the yerba mate to the bottom of the cup, filling about half way.
  5. Place your hand over the top of the cup to cover it, then gently shake the dry mate. This will separate the leaves from any natural sediment, as the leaves shift to the top of the cup and prevent clogging of your straw, aka Bombilla.
  6. Add just enough water to moisten the mate. After about thirty seconds insert your Bombilla. Then add hot water to fill the rest of the cup.
  7. Time to drink your cup of yerba mate -- it’s even better if you share with a friend!

If you don’t have the supplies for the brewing method above You can also prepare the mate in a french press, purchase it in tea bags, or use a loose-leaf tea strainer. Leave the mate to steep for about 3 minutes; to get a stronger flavor, leave steep for five minutes. Our recommended method? Apply Puristry Yerba Mate Eye Cream while the tea steeps, then voila -- sip while you brighten and moisturize your under eyes!

Team Puristry
Team Puristry

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