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by Team Puristry November 22, 2017

Shining the spotlight on this hydrating skin care sweetheart

If you’re not including a facial toner in your skincare collection, chances are it’s because you’ve been privy to some untrue rumors. Something about it being “stripping” or “drying,” or maybe you vaguely associate it with some eighties skin care fad that involved dabbing your face with alcohol soaked cotton pads. Today we’re debunking these toner myths – toner is truly the unsung hero of basic skincare, and should be an essential product in your cleansing regime.

Top Benefits of a Facial Toner

The benefits of an organic facial toner are more varied than you think. Implementing one into your skin care routine can help tone, hydrate, cleanse, and balance your skin to keep it looking healthy and glowing.


Toner is a super overachiever, with a plethora of benefits that make it the secret weapon of many skincare gurus. Probably its most obvious virtue is that it tones your skin; but what does that mean? Toning refers to a process of gently removing excess oil, dirt and environmental impurities that clog pores throughout the course of a day. Inflamed or enlarged pores are often the result of excess oil or makeup that’s been improperly removed, and although it’s impossible to shrink your pores (just like you can’t wish yourself taller), toner is super effective at minimizing and refining them. This translates to smoother foundation application and an overall more flawless complexion.

Facial Toner


Toners are ultra hydrating and humectant, meaning that they restore and retain water in your epidermis. They won’t leave you with the super super matte and stripped doused-in-salicylic-acid look that you rocked in middle school. Our Puristry Flower Water Toner is a calming skin quencher that activates rose and calendula hydrosol for reduced inflammation and enhanced hydration. The formula also features organic witch hazel for its tightening and antibacterial properties, and hyaluronic acid for maximum water retention and increased skin suppleness. Used over time, this must-have will leave you with a glow-from-within – and you’ll be a toner convert.


Toner application should always come post cleanse and exfoliation. In fact, it’s a super essential step after these two initial moves, especially if you have acnegenic skin. A cleanser will remove surface level impurities and oiliness, but unless you’re experimenting with double cleansing (first oil, then water-based), you’ll be left with trace impurities, as well as a thin film of your cleanser, which is not designed to be left on your skin. This is where toner comes in handy, with the capacity to remove excess dirt after cleansing and ensure that the cleanser itself is fully removed from your face (accidentally leaving cleanser on your dermis is a surefire way to exacerbate acne).

The same rule goes for deep exfoliation: if you’ve just done some sort of scrub or microdermabrasion, you’ll be left with a layer of dead skin cells sitting on the top of your skin – going in with a toner post exfoliation will effectively remove the dead skin cells you’ve just sloughed off, revealing fresh skin and pores that have been effectively vacuumed and are ready to absorb moisturizer to their greatest capacity.

PRO TIP: facial toner is a great product to dab on areas where you’ve done hair removal. Its capacity to remove dead skin means it’s a superhero when it comes to banishing ingrown hairs.


Post cleanse and exfoliation, it’s also important to think about re-establishing equilibrium on your face; toners really shine here, with their ability to restores hydration and skin’s pH balance after a deep cleanse or exfoliating session. Puristry Flower Water Toner is especially key here: rose water hydrosol has a pH level that falls within the ideal range for healthy skin, so its application is especially helpful for getting your skin’s acid/ base balance back to normal after a deep cleanse or scrub. Witch hazel (also in Puristry Flower Water Toner) has a slightly acidic pH, which is actually super helpful for your skin post cleanse. Water’s pH can be more alkaline (depending on the atmospheric pressure affecting your local water source) and can throw your face off its equilibrium middle point, but witch hazel brings your skin’s natural acid mantle back to homeostasis, effectively fighting off bacteria that causes acne.

If you’re experimenting with a multi-step routine this winter, follow this outline for enhanced results and maximum product performance. First cleanse, next exfoliate (if you’re needing it), followed by toner, then serum (your skin will be prepped for the serum following the toner), and finally moisturizer (or moisturizers, depending on your unique skin needs). It’s all about synergy between different products: like us, together they’re stronger!

Keep up with us on our blog feed for more product spotlights!

Team Puristry
Team Puristry

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