August 02, 2019

Achieve more and get the most out of this extra potent product.

Let’s face it: as skin care technology has advanced in the past decade, things have gotten complicated. The market has become filled with products from sheet masks to night creams. Because of this, consumers are left with more choices than ever on how to care for their skin, which is great! After all, our skin is our bodies’ largest organ.

However, making a choice for any product can make our heads spin, and serums count as that. For instance, they’re moisturizing, but you’re supposed to apply a moisturizer afterwards. And they can contain oils, but they’re not to be confused with face oils. Now’s your chance to have all of your questions answered; from learning the ingredients you want on your serum, to learning how to apply it.

What Exactly Is A Serum?

A serum is usually an extra concentrated formula that’s infused with skin-beneficial vitamins. These goodies vary with each blend, and there’s something for every skin type. For example, people looking to target their dark spots and fine lines can look for ingredients like retinol and vitamin C to help resurface their skin. If you have dry skin, though, you’ll probably benefit more from serums containing niacinamide, vitamin E, and zinc that support your skin’s natural moisture barrier. Someone looking for a brightening boost can seek out ferulic acid, vitamin C, or green tea extract. Serums are often water-based to deliver water-soluble vitamins into your skin, while oil-based serums might typically be for anti-aging and protective purposes.

Vine Therapy Serum Grapes
Which Serums Should I Start With?

With so many options available, getting overwhelmed is understandable. Natural serums have surged in popularly, but you aren’t exactly getting the most bang for your buck if it’s just filled with a base of water. To help you get the most out of your routine, we recommend an organic serum with a nourishing base to promote optimal absorption, as well as a few key active ingredients to target signs of aging.

That being said, the chic yet powerful Vine Therapy Serum can take you far along your skin care journey, and may even become your regular favorite. Its hero ingredient is the antioxidant resveratrol, the component that gives red wine its famous anti-aging properties and may help defend your skin against environmental stressors. It’s complemented by moisturizing grape seed oil that’s still lightweight yet antioxidant-rich

What’s more, this organic serum boasts a high concentration of potent ingredients, while absorbing quickly into your dermis. It’s delivered to your skin with a base of organic aloe water and hydrating hyaluronic acid for fast absorption. Shea butter gives the formula a deluxe, creamy consistency that makes it ideal to use overnight. Together, these ingredients make the Vine Therapy Serum excellent for giving your skin that fresh, radiant glow in the morning.

How to Apply Serum
How to Apply Serum

Serums might be the star of your beauty routine, but the most important step is actually properly cleansing your skin so that it can fully absorb the serum’s benefits. After washing your face with the Nopal Cactus Cleanser, purify and restore your skin’s pH balance with the Flower Water Toner. Taking this extra cleansing step prepares your dermis for maximum absorption of your serum.

The next most important factor is how you apply the serum to your skin. Pump two drops of the Vine Therapy Serum onto clean palms, and press evenly onto skin. The key is to press gently, and not brush or smear the precious formula into your skin. Light, patting motions with your bare palms promotes absorption of the super concentrated ingredients. You might need to switch to using your fingers instead for the sensitive eye area, as well as the corners around your nose. Pump another two drops of the serum for your neck and décolletage. Stick to patting motions for this area too.

Allow a brief minute for your skin to absorb all the luxe nutrients it’s delivering, so your pampering doesn’t go to waste! Finally, massage the Seaberry Moisturizer into your skin to seal in all the nutrient-rich goodness.

When in doubt, think of serums as the “main course” of your skin care regimen. No other product will nourish skin more. Also remember that if you’re overwhelmed with all of the choices, go for something ethically made and safe for everyone: preferably a brand that’s cruelty-free, vegan, and non-toxic. Learning to care for your skin is ultimately a personal journey, and being able to choose your own serum from such a wide variety of options is a sincere reflection of that.

Go back to basics with Puristry:

How to Wash Your Face for Clearer Pores: How to wash your face properly to avoid breakouts, dry skin, and more!
How to Use Toner for Soft, Glowing Skin: Easy, beneficial tips for using a toner in your daily routine.
How to Apply Eye Cream Everyday: For a plumper, more youthful-looking eye area.

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